Personal Alarms - Developing Strategy

We performed a market assessment and competitor
review for a personal alarms business.

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Client Situation

  • Our client is a provider of personal alarm technology and services, supporting the elderly, people living with disabilities and lone workers with timely access to emergency services and support in the event of distress

  • The company wanted to refresh its understanding of its core market and keep abreast of recent developments

  • Acutus was engaged to review the personal alarm and duress market, evaluate new market entrants, and review changes in technology utilised and services offered by market participants

Our Approach

  • We conducted a market sizing analysis to understand addressable market size

  • We developed an assessment framework to compare the players/ competitors in the market

  • We then analysed the competitors’ offerings and approach to market (including technology utilised)

  • Our client’s relative market position was then able to be determined and presented back to them

Outcome

  • Our analysis provided our client with a detailed view of their core market, including recent changes to the competitive landscape

  • The final report was presented to the client’s advisory board as part of their strategy setting agenda

Darren McGowan